# Microsoft Expected Game Pass Would Have 77 Million Subscribers by Now but It Reportedly Only Has 30 Million, as Xbox Boss Admits the Strategy Has Failed

> Xbox CEO Asha Sharma has admitted Game Pass has failed to grow as Microsoft had expected, with reports indicating it is tens of millions of subscribers short of previous targets.

- **Source:** [Ign](https://www.ign.com/articles/microsoft-expected-game-pass-would-have-77-million-subscribers-by-now-but-it-reportedly-only-has-30-million-as-xbox-boss-admits-the-strategy-has-failed?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4cef7faaeb65a91633f87b)
- **Published:** 2026-07-07
- **Category:** Gaming
- **Tags:** #microsoft #xbox
- **Canonical:** http://localhost:4321/a/6a4cef7faaeb65a91633f87b

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_GearOpen's distilled summary. The full original article is published at Ign (source link above); GearOpen does not republish the source's full text._