# Why AI recommendations are becoming ecommerce’s most valuable source of traffic

> When a trusted friend recommends a product or service to you, it can alter the way you think about the potential purchase.

- **Source:** [TechRadar](https://www.techradar.com/pro/why-ai-recommendations-are-becoming-ecommerces-most-valuable-source-of-traffic?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a5778f5d3f46afd5037623f)
- **Published:** 2026-07-15
- **Category:** AI & Bots
- **Tags:** #google #chatgpt #ai
- **Canonical:** http://localhost:4321/a/6a5778f5d3f46afd5037623f

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._