# Concept Cars Used to Sell the Future. Acura's Former Design Boss Explains What Went Wrong

> Remember concept cars from your childhood? The long hoods, the low fenders, the crazy angles. What happened to concept cars? The faltering business of concept cars could have huge implications for the future of cars.

- **Source:** [Thedrive](https://www.thedrive.com/podcast/concept-cars-used-to-sell-the-future-acuras-former-design-boss-explains-what-went-wrong?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a57fac444c6074695e06d45)
- **Published:** 2026-07-15
- **Category:** Cars
- **Tags:** #apple
- **Canonical:** http://localhost:4321/a/6a57fac444c6074695e06d45

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_GearOpen's distilled summary. The full original article is published at Thedrive (source link above); GearOpen does not republish the source's full text._