# Hisense’s latest 50-inch E7 Cinema Series Fire TV returns to its Prime Day price

> Hisense’s latest 50-inch E7 Cinema Series Fire TV returns to its Prime Day price Jul 16, 2026 — 12:03 PM ET Amazon has dropped the Hisense 50-inch E7 Cinema Series Fire TV to $397.

- **Source:** [Android Authority](https://www.androidauthority.com/hisense-50-inch-e7-cinema-series-4k-uhd-smart-fire-tv-deal-3688301/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a591fa26aa54428f0f31f6f)
- **Published:** 2026-07-16
- **Category:** Phones
- **Tags:** #amazon #price #cinema #fire #hisense #inch #prime #returns
- **Canonical:** http://localhost:4321/a/6a591fa26aa54428f0f31f6f

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_GearOpen's distilled summary. The full original article is published at Android Authority (source link above); GearOpen does not republish the source's full text._