# EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'

> EA announced it'd be creating a whole new platform for advertising last month, something I'm sure has you so excited you're jumping out of your seat and clicking your heels.

- **Source:** [Pcgamer](https://www.pcgamer.com/gaming-industry/ea-vice-president-of-advertising-says-game-ads-are-a-huge-opportunity-but-it-has-to-make-sense-for-the-game/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a5a1e093adb29f33c3d45fb)
- **Published:** 2026-07-17
- **Category:** Gaming
- **Tags:** #game #advertising #president #vice #huge #opportunity #says #sense
- **Canonical:** http://localhost:4321/a/6a5a1e093adb29f33c3d45fb

---

_GearOpen's distilled summary. The full original article is published at Pcgamer (source link above); GearOpen does not republish the source's full text._