# What will you do if Apple's higher pricing turns out to be permanent?

> When Apple finally responded to the dramatically increased costs of memory and other components, the company didn’t hold back.

- **Source:** [9to5Mac](https://9to5mac.com/2026/07/17/what-will-you-do-if-apples-higher-pricing-turns-out-to-be-permanent-poll/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a5a9b9792382b3d3dfe32c6)
- **Published:** 2026-07-17
- **Category:** Phones
- **Tags:** #apple #airpods
- **Canonical:** http://localhost:4321/a/6a5a9b9792382b3d3dfe32c6

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_GearOpen's distilled summary. The full original article is published at 9to5Mac (source link above); GearOpen does not republish the source's full text._