# Great news, streaming fans: the ads on streamers will now be subject to the same loudness-limiting rules as broadcast TV

> Streamers are now included in the ATSC's loudness guidance for advertisingAds should not be louder than the programs before or after themCalifornian legislation is driving US-wide changes For almost as long as there…

- **Source:** [TechRadar](https://www.techradar.com/televisions/oh-thank-goodness-the-atsc-has-updated-its-rules-on-tv-advertising-volume-limits-to-include-streaming-ads?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a5fb6464c3dea13d3b8876f)
- **Published:** 2026-07-21
- **Category:** Audio & Video
- **Tags:** #loudness #broadcast #streamers #atsc #fans #great #guidance #legislation
- **Canonical:** http://localhost:4321/a/6a5fb6464c3dea13d3b8876f

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._