# WhiteWall's New CEO Believes a Photo Is Truly Complete Once You Print It

> Premium photo lab and printer WhiteWall has a new CEO, Petra Felgen. PetaPixel spoke to Felgen to learn more about her vision for WhiteWall and how the company will continue to provide high-quality services for…

- **Source:** [Petapixel](https://petapixel.com/2026/07/23/whitewalls-new-ceo-believes-a-photo-is-truly-complete-once-you-print-it/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a625d1109947d64cbb6efaa)
- **Published:** 2026-07-23
- **Category:** Cameras
- **Tags:** #whitewall #felgen #photo #believes #complete #once #print #truly
- **Canonical:** http://localhost:4321/a/6a625d1109947d64cbb6efaa

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_GearOpen's distilled summary. The full original article is published at Petapixel (source link above); GearOpen does not republish the source's full text._