# Roku raises streaming hardware prices by up to $50

> Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39. 99 instead of $29. 99, as first reported by The Desk.

- **Source:** [The Verge](https://www.theverge.com/streaming/970814/roku-streaming-price-increase?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a63af64e5a540167756fdee)
- **Published:** 2026-07-24
- **Category:** AI & Bots
- **Tags:** #apple #ai
- **Canonical:** http://localhost:4321/a/6a63af64e5a540167756fdee

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_GearOpen's distilled summary. The full original article is published at The Verge (source link above); GearOpen does not republish the source's full text._