# Roku is increasing prices across its hardware range - Engadget

> Roku is increasing prices across its hardware range The Roku Ultra now costs $150 instead of $100. Roku is raising its prices across its hardware lineup.

- **Source:** [Engadget](https://www.engadget.com/2223121/roku-price-increase-hardware/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a647fb19d4973adf1d514d2)
- **Published:** 2026-07-25
- **Category:** AI & Bots
- **Tags:** #ai
- **Canonical:** http://localhost:4321/a/6a647fb19d4973adf1d514d2

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_GearOpen's distilled summary. The full original article is published at Engadget (source link above); GearOpen does not republish the source's full text._