# Why you need to add subtitles to your online videos — and it's not just because 69% watch on mute

> Subtitles, the tiny chunks of text you see on videos, are not just a design choice, but they have a huge impact on video performance.

- **Source:** [TechRadar](https://www.techradar.com/pro/why-you-need-to-add-subtitles-to-your-online-videos-and-its-not-just-because-69-percent-of-viewers-watch-on-mute?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a6774fd7a8b5936435f02cf)
- **Published:** 2026-07-27
- **Category:** AI & Bots
- **Tags:** #ai #headphones
- **Canonical:** http://localhost:4321/a/6a6774fd7a8b5936435f02cf

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._