# Apple CEO Tim Cook says the company is fighting 'a hundred-year flood' on memory pricing — expects to pay even more for memory in September following recent price hikes

> Apple will pay even more for memory in the September quarter than it did in the June quarter, CEO Tim Cook told analysts on the company's earnings call on July 30, after memory costs accounted for more than the entire…

- **Source:** [Tom's Hardware](https://www.tomshardware.com/tech-industry/apple-nearly-doubled-its-inventory-to-11-09-billion-as-memory-costs-ate-its-gross-margin?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a6cbd3a7af11b894b6b493d)
- **Published:** 2026-07-31
- **Category:** Phones
- **Tags:** #apple
- **Canonical:** http://localhost:4321/a/6a6cbd3a7af11b894b6b493d

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