# Apple may change its iPhone launch strategy, and the standard iPhone could be affected the most

> Apple’s iPhone launches have followed the same familiar rhythm for years. Every September, Apple takes the wraps off its newest flagship lineup, and a few months later, a more affordable “e” model joins the party in the…

- **Source:** [Digital Trends](https://www.digitaltrends.com/phones/apple-may-change-its-iphone-launch-strategy-and-the-standard-iphone-could-be-affected-the-most/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a6e397659694fc59c165f97)
- **Published:** 2026-08-01
- **Category:** Phones
- **Tags:** #iphone #apple #foldable
- **Canonical:** http://localhost:4321/a/6a6e397659694fc59c165f97

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_GearOpen's distilled summary. The full original article is published at Digital Trends (source link above); GearOpen does not republish the source's full text._