# BMW’s in-car Spider-Man ad is villain behavior

> When a premium car brand like BMW says it has a “special surprise” in store for drivers, I’d expect something more luxurious than having a movie commercial beamed onto the dashboard.

- **Source:** [The Verge](https://www.theverge.com/transportation/975172/bmw-spider-man-movie-infotainment-ad?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a72305c0367071466fccef0)
- **Published:** 2026-08-04
- **Category:** Cars
- **Tags:** #bmw #spider #behavior #villain #brand #banner #beamed #being
- **Canonical:** http://localhost:4321/a/6a72305c0367071466fccef0

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