# A live iPhone launch seems unlikely, but the event could be live-lier this year

> Bloomberg’s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this to be a reference to a live iPhone keynote presentation instead of a pre-recorded one.

- **Source:** [9to5Mac](https://9to5mac.com/2026/08/05/a-live-iphone-launch-seems-unlikely-but-the-event-could-be-live-lier-this-year/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a7354a77f1ba3e520136633)
- **Published:** 2026-08-05
- **Category:** Phones
- **Tags:** #iphone #apple #google #ai #ios
- **Canonical:** http://localhost:4321/a/6a7354a77f1ba3e520136633

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_GearOpen's distilled summary. The full original article is published at 9to5Mac (source link above); GearOpen does not republish the source's full text._