# Subaru Is Spending $9,650 Per Solterra Just To Get Them Off Lots | Carscoops

> - Marketing costs at Subaru have soared as it tries to sell its EVs. - In the last quarter, Subaru spent $9,650 for each Solterra sold. - In July, just 1,574 Solterra, Uncharted, and Trailseeker EVs found new homes.

- **Source:** [Carscoops](https://www.carscoops.com/2026/08/subaru-ev-marketing-costs/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a74a832afd40013a6d50940)
- **Published:** 2026-08-06
- **Category:** Cars
- **Tags:** #ev
- **Canonical:** http://localhost:4321/a/6a74a832afd40013a6d50940

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_GearOpen's distilled summary. The full original article is published at Carscoops (source link above); GearOpen does not republish the source's full text._