# Apple holds 65% of the premium smartphone market as segment reaches record high - 9to5Mac

> Counterpoint Research says Apple captured 65% of the premium smartphone market in the first half of 2026, as the segment grew to a record 29% of global smartphone sales. Here are the details.

- **Source:** [9to5Mac](https://9to5mac.com/2026/08/06/apple-holds-65-of-the-premium-smartphone-market-as-segment-reaches-record-high/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a74f9bcf19f7fcdba7c7bf7)
- **Published:** 2026-08-06
- **Category:** Phones
- **Tags:** #iphone #macbook #apple #airpods #samsung #galaxy #android
- **Canonical:** http://localhost:4321/a/6a74f9bcf19f7fcdba7c7bf7

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