# Take-Two CEO reveals most GTA 6 fans are pre-ordering the $100 Ultimate Edition over the Standard Edition — and now I worry that more games will follow Rockstar's lead by locking things we expect in a basic game behind a paywall

> Take-Two Interactive CEO Strauss Zelnick says more fans are pre-ordering theGrand Theft Auto 6Ultimate Edition over the Standard EditionHe says the sales are "skewing more" to the $100 Ultimate EditionZelnick also can't…

- **Source:** [TechRadar](https://www.techradar.com/gaming/gta-6-ultimate-edition-is-selling-more-than-standard-says-take-two-ceo-despite-the-price-controversy-the-most-avid-consumers-are-the-ones-who-are-pre-ordering-now?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a7b15aa12ece888f31ceca9)
- **Published:** 2026-08-11
- **Category:** Gaming
- **Tags:** #edition #ultimate #game #standard #take #fans #ordering #auto
- **Canonical:** http://localhost:4321/a/6a7b15aa12ece888f31ceca9

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._