# 'Grand Theft Auto 6 will be an incredible bargain' — Take-Two boss explains why GTA 6 is $80, says 'our goal is to continue to overdeliver for our consumers'

> Take-Two Interactive CEO Strauss Zelnick defendsGrand Theft Auto 6's $80 base priceHe says, "Our goal is to deliver way more value to consumers than what we charge them"The CEO saysGTA 6will be "an incredible bargain"…

- **Source:** [TechRadar](https://www.techradar.com/gaming/our-goal-is-to-deliver-way-more-value-to-consumers-than-what-we-charge-them-take-two-ceo-says-gta-6-will-be-an-incredible-bargain-at-its-usd80-base-price?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a7b408ae8d40cfec8c15546)
- **Published:** 2026-08-11
- **Category:** Gaming
- **Tags:** #consumers #take #auto #goal #theft #zelnick #bargain #base
- **Canonical:** http://localhost:4321/a/6a7b408ae8d40cfec8c15546

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._