# VSCO Clarifies Photographers' Pay for 'The Fifty' Billboard Project

> Earlier this week, VSCO announced “The Fifty,” a coast-to-coast project that would put a different photographer’s photo on 50 billboards in every U. S. state.

- **Source:** [Petapixel](https://petapixel.com/2026/08/13/vsco-clarifies-photographers-pay-for-the-fifty-billboard-project/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a7e35741633e1fbfe89db12)
- **Published:** 2026-08-13
- **Category:** Cameras
- **Tags:** #fifty #project #vsco #billboard #clarifies #coast #photographers #announced
- **Canonical:** http://localhost:4321/a/6a7e35741633e1fbfe89db12

---

_GearOpen's distilled summary. The full original article is published at Petapixel (source link above); GearOpen does not republish the source's full text._