# Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’

> In an interview with Bloomberg, Amazon’s head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets.

- **Source:** [The Verge](https://www.theverge.com/tech/1008059/amazon-phasing-out-fire-tablet-panos-panay?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6ac7e25d602a51bff1db6a7d)
- **Published:** 2026-10-08
- **Category:** Laptops
- **Tags:** #macbook #google #microsoft #surface #rtx #android
- **Canonical:** http://localhost:4321/a/6ac7e25d602a51bff1db6a7d

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_GearOpen's distilled summary. The full original article is published at The Verge (source link above); GearOpen does not republish the source's full text._