# 'It has to be radically different, and a difference against a competitor by a magnitude, otherwise we wouldn't consider it': Following Dyson's unlikely (and rocky) toothbrush launch, I asked Jake Dyson for his golden rules for breaking into new areas

> It had been a while since Dyson had genuinely surprised us with a product launch, but then the brand unveiled its first toothbrush.

- **Source:** [TechRadar](https://www.techradar.com/health-fitness/oral-health/vacuums-hair-dryers-toothbrushes-i-asked-jake-dyson-how-the-brand-decides-what-gets-to-become-a-dyson-product?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6ac9af4f3c7fbb5306dc2fa4)
- **Published:** 2026-10-10
- **Category:** Cameras
- **Tags:** #dyson #launch #toothbrush #against #areas #asked #breaking #care
- **Canonical:** http://localhost:4321/a/6ac9af4f3c7fbb5306dc2fa4

---

_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._