# 'Companies do realize that they need to do a better job of earning consumers' trust, not letting them feel like there's an invasion of privacy’: I asked Bose's President of Premium Audio why the company released $99 wired earbuds with no app, Bluetooth or AI in 2026 — 'There's definitely something larger happening'

> Bose recently launched $99 / £99 'Noise Cancelling Wired Earbuds'Also, Bose is 'happy to take credit for making open-ear mass market'Bose's President of Premium Audio spoke to me about both developments Last month was…

- **Source:** [TechRadar](https://www.techradar.com/audio/headphones/theres-definitely-been-a-return-to-less-technologically-driven-products-bose-president-raza-haider-talks-releasing-usd99-wired-earbuds-with-no-app-or-ai-and-why-theyre-only-here-because-his-daughter-thinks-theyre-cool?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6ace2506c8fced60355b280b)
- **Published:** 2026-10-13
- **Category:** Audio & Video
- **Tags:** #ai
- **Canonical:** http://localhost:4321/a/6ace2506c8fced60355b280b

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