"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"

It sounds as though EA's being careful, for now, about which brands can advertise in its games. Last month, EA announced a new advertising platform allowing brands to hawk their wares to potential customers from…

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Ign ·2 hr. ago

Heroes Star Hayden Panettiere Dies at 36

American actress Hayden Panettiere has died at 36, reports ABC News. “It is with profound sadness that we share the tragic passing of our beloved Hayden,” reads a statement provided by her representative.

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Gamesradar ·4 hr. ago

Lanterns' huge twist puts a daring new spin on a notoriously tricky franchise

LATEST ARTICLES Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more You are now subscribed Your newsletter sign-up was successful Want to add more newsletters?

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Pcgamer ·5 hr. ago

Which way did you go when you reached the controversial ending of Mass Effect 3?

At the finale of Deus Ex: Human Revolution you choose which button to press to trigger one of its endings while an AI explains the differences between them.

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Pcgamer ·5 hr. ago

Here are the 32 Steam games brave enough to release on GTA 6 day

Lord of Undead is a "grim" third-person RPG about building an army of vicious zombies in order to maliciously raze the villages of mortals. The goal is to defeat peace and innocence, all the better for evil to prevail.

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Ign ·5 hr. ago

'Look Forward to Meetin' Ya, Sugah!' — Rogue Voice Actress Lenore Zann Congratulates Inde Navarrette After Obsession Star Lands Live-Action Part in MCU X-Men Movie

Lenore Zann, the voice of Rogue in animated Marvel projects since the '90s, published a special video to congratulate Inde Navarrette after she was confirmed to play the live-action version of her character in Marvel's…

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Ign ·5 hr. ago

The Showrunner on James Gunn's New DC Series Says the Surprise Ending of Episode 1 Was ‘Big and Scary’ to Commit To

Full spoilers follow for HBO’s Lanterns Episode 1. The latest installment in James Gunn and Peter Safran’s DC Universe has kicked off with a bang – literally.

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Ign ·8 hr. ago

The Best Deals Today: Final Fantasy VII Rebirth for Switch 2, Nioh 3, Project Hail Mary, and More - IGN

A new weekend has arrived, and today, you can save on Final Fantasy VII Rebirth, Resident Evil Requiem, Project Hail Mary, Civilization VII, Final Fantasy VII Remake Intergrade, select LEGO sets, AirPods Pro 3, and…

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Ign ·8 hr. ago

Avengers: Doomsday Trailer Sparks Theories About 2 Doctor Dooms as Fans Hope for a Surprise Cameo from Cillian Murphy

The new Avengers: Doomsday trailer is here, and some fans believe it has a few clues that suggest the film is hiding two Doctor Dooms – and maybe even a cameo from Cillian Murphy. Warning!