Advertising · GearOpen

# Advertising

We just got our first real look at how small X's ad business is - Engadget

We just got our first real look at how small X's ad business is Advertisers seem to be spending a whole lot less than they used to on the platform.

E Gaming

Source

Pcgamer ·last mo.

EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'

EA announced it'd be creating a whole new platform for advertising last month, something I'm sure has you so excited you're jumping out of your seat and clicking your heels.

E Gaming

Source

Gamesradar ·last mo.

EA exec says in-game advertising is a "huge opportunity" for devs, especially for games like Skate

LATEST ARTICLES Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more You are now subscribed Your newsletter sign-up was successful Want to add more newsletters?

" Gaming

Source

Eurogamer ·last mo.

"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"

It sounds as though EA's being careful, for now, about which brands can advertise in its games. Last month, EA announced a new advertising platform allowing brands to hawk their wares to potential customers from…

E Gaming

Source

Eurogamer ·2 mo. ago

EA launches new advertising platform enabling brands to "integrate directly into gameplay"

Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay".

N Computers & IT

Source

Tom's Hardware ·2 mo. ago

Netgear countersues TP-Link, saying firm 'remains, at its core, a Chinese company selling Chinese-made products' — alleges its 'American company' rebrand is false advertising

Netgear filed counterclaims against TP-Link in federal court in Delaware on June 11, accusing its larger rival of false advertising under the Lanham Act and arguing that TP-Link's 2024 reincorporation as a California…

W AI & Bots

Source

TechRadar ·3 mo. ago

Why AI-generated ads are becoming indistinguishable

For small businesses, AI has made advertising easier to produce but much harder to differentiate. What should have been a useful shortcut is quickly becoming a creative trap.

A Phones

Source

SlashGear ·4 mo. ago

Apps That Track You: 17 Of The Worst Offenders In Privacy Invasion

Online privacy is a problem as old as the internet itself, and it's a well-known trade-off to using tech that makes life easier.