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While the hype has somewhat subsided from the feverish launch of the Audemars Piguet x Swatch Royal Pop collab last month, the reverberations of the hottest watch release in recent memory are still being felt.
From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Everyone, and I mean everyone, was talking about the Audemars Piguet x Swatch Royal Pop collab over the past week.
The entire modern genre of luxury integrated sports watches has its origins in a single groundbreaking timepiece introduced in 1972 by design luminary Gérald Genta.
If the lines outside of Swatch stores weren’t your first clue, the Royal Pop is nothing short of a cultural phenomenon.
It’s official. Swatch and Audemars Piguet have collaborated on a new watch called the “Royal Pop,” set to release Saturday, May 16.
Audemars Piguet has been pulling out all the stops throughout 2025 as the brand celebrates its 150th anniversary, and unsurprisingly, the Royal Oak has been getting a lot of love.
