Gollum · GearOpen

# Gollum

First teaser for Lord of the Rings: The Hunt for Gollum is hiding a 'precious' message, but you'll need to be a Tolkien expert to decipher it

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The Verge ·last mo.

RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

Smart ring maker RingConn’s marketing copy says Lord of the Rings’ “enduring narrative highlights a simple but powerful idea: that meaningful transformation often begins with the choices we make each day.