Take-Two Boss Strauss Zelnick Says He Asked to Be a Playable Character in WWE 2K26 Because 'I Thought It Would Be Funny for Insiders' — but Don't Expect Him to Pop Up in GTA 6
Take-Two boss Strauss Zelnick has spoken for the first time about his surprise addition to the WWE 2K26 roster in June, saying it was his idea and the DLC did quite well actually.
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'Grand Theft Auto 6 will be an incredible bargain' — Take-Two boss explains why GTA 6 is $80, says 'our goal is to continue to overdeliver for our consumers'
Take-Two Interactive CEO Strauss Zelnick defendsGrand Theft Auto 6's $80 base priceHe says, "Our goal is to deliver way more value to consumers than what we charge them"The CEO saysGTA 6will be "an incredible bargain"…
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Take-Two CEO reveals most GTA 6 fans are pre-ordering the $100 Ultimate Edition over the Standard Edition — and now I worry that more games will follow Rockstar's lead by locking things we expect in a basic game behind a paywall
Take-Two Interactive CEO Strauss Zelnick says more fans are pre-ordering theGrand Theft Auto 6Ultimate Edition over the Standard EditionHe says the sales are "skewing more" to the $100 Ultimate EditionZelnick also can't…
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As GTA 6 anticipation builds and the games industry buckles, Take-Two boss says "I don't love winning by attrition, but I'll take it"
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"I'm sure you're going to watch it because everyone is" - GTA 6 premiering on Netflix represents Rockstar "trying new things", says Take-Two boss
One of the most surprising things about Rockstar's Grand Theft Auto 6 trailer tease last week was word that it will premiere on subscription-based service Netflix - a move I can't ever remember another game company…
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